Online MBA Marketing & HRM Management Jain University Bangalore
Course Duration
2 years
Admission Open
For JAN'23 Batch
Application Date
Closing Soon
Mode
Online
Session Duration
15-20 Hrs/Wk
Programme Overview
Traditionally both Marketing and HR have been looked upon as separate entities with the former focused on external environment and the latter in an internal setting. In today’s digital world, it’s the union of Marketing and HR that is fueling a company’s growth.
Both Marketing and HR represent a vital component to businesses everywhere. The common element in HR and Marketing stream is people. For any industry, the Marketing and HR streams work in sync and share few common objectives that are targeted toward different audiences. Marketing is responsible for the branding of the company, discovering a company’s message and communicating the same to its consumers. On the other hand, HR is accountable for employment branding; ensuring the organization is perceived properly by internal employees and external candidates. Working together, HR finds the best people to promote and build the brand, while marketing creates and delivers the brand message to employees. At the end, HR and marketing must work cohesively and use empathy to truly connect with and understand employees. This duo combination is the heart to run any organization and it seems promising for the prospective employers and job seeking graduates. This elective will help you develop the skills for a variety of Marketing and HR careers.
Programme Highlights
Career Counseling and Placement Assistance
World-class faculty and instructors
Exposure to new job opportunities
Free Access to LinkedIn Learning and UCA advantage
UGC entitled MBA degree in future-ready specialization General Management
A host of Skill Enhancement and Ability Enhancement Courses in addition to Core Courses
Achieve business mastery with a blend of General Management courses
Latest study material and industry-relevant curriculum designed by subject matter experts
Admission Criteria
Eligibility
- Pass in an Undergraduate (Bachelor) Program of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a
minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates. - Candidates who are in the final semester of the Bachelor Program are also eligible to apply.
Career Prospects
- talent management
- compensation and employee benefits
- training and development
- Marketing Research Director
- Director of Digital Marketing
- Product Marketing Manager
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics
Entrepreneurship
Marketing Management and Research
Talent Acquisition and Management
Learning and Development
Consumer Behavior
Business Environment and Strategy
Operations Management
Employee Reward Management
Integrated Marketing Communications
Marketing of Services and CRM
Open Elective Course
Strategic Human Resource Management
Organization Development and Change Management
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *
Recorded lectures
Live sessions with faculty and industry experts
Doubt-solving sessions
Networking with peers

About Jain University Bangalore
JAIN (Deemed-to-be University) ranked among the top universities in India and considered a cerebral destination for students across the world with NAAC ‘A’ Accredited in particular, University is a hub for learning in every sense of the word. The University offers a conducive environment for learning, be it academically or through extracurricular activities. Known for its emphasis on education, entrepreneurship, research and sports, JAIN (Deemed-to-be University) has some of the best minds in the educational and research fields, and centers that inspire entrepreneurship and groundbreaking work to simplify and manage life better.
What makes the University different is its outlook towards life, its values and beliefs. Its ever-evolving and open-minded system and quest for continued success and resilience, has made it one of the top universities in India.
Programme Structure
Fee Structure
Total Fee
INR 160,000/-
Inclusive of all taxes
Fee Per Semester
INR ₹40,000/-
Inclusive of all taxes
No Cost EMI Available
- Offering easy financing with no-cost EMI to help you effortlessly fund your education.