Online MBA Marketing & HRM Management Jain University Bangalore

Course Duration

2 years

Admission Open

For JAN'23 Batch

Application Date

Closing Soon



Session Duration

15-20 Hrs/Wk

Programme Overview

Traditionally both Marketing and HR have been looked upon as separate entities with the former focused on external environment and the latter in an internal setting. In today’s digital world, it’s the union of Marketing and HR that is fueling a company’s growth.

Both Marketing and HR represent a vital component to businesses everywhere. The common element in HR and Marketing stream is people. For any industry, the Marketing and HR streams work in sync and share few common objectives that are targeted toward different audiences. Marketing is responsible for the branding of the company, discovering a company’s message and communicating the same to its consumers. On the other hand, HR is accountable for employment branding; ensuring the organization is perceived properly by internal employees and external candidates. Working together, HR finds the best people to promote and build the brand, while marketing creates and delivers the brand message to employees. At the end, HR and marketing must work cohesively and use empathy to truly connect with and understand employees. This duo combination is the heart to run any organization and it seems promising for the prospective employers and job seeking graduates. This elective will help you develop the skills for a variety of Marketing and HR careers.

Programme Highlights

Career Counseling and Placement Assistance

World-class faculty and instructors

Exposure to new job opportunities

Free Access to LinkedIn Learning and UCA advantage

UGC entitled MBA degree in future-ready specialization General Management

A host of Skill Enhancement and Ability Enhancement Courses in addition to Core Courses

Achieve business mastery with a blend of General Management courses

Latest study material and industry-relevant curriculum designed by subject matter experts

Admission Criteria


  • Pass in an Undergraduate (Bachelor) Program of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a
    minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
  • Candidates who are in the final semester of the Bachelor Program are also eligible to apply.

Career Prospects

  • talent management
  • compensation and employee benefits
  • training and development 
  • Marketing Research Director
  • Director of Digital Marketing
  • Product Marketing Manager

Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics

Marketing Management and Research
Talent Acquisition and Management
Learning and Development
Consumer Behavior

Business Environment and Strategy
Operations Management
Employee Reward Management
Integrated Marketing Communications
Marketing of Services and CRM
Open Elective Course

Strategic Human Resource Management
Organization Development and Change Management
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *

Recorded lectures

Live sessions with faculty and industry experts

Doubt-solving sessions

Networking with peers

JAIN Online is offering UGC Entitled Online Degree Programs for UG and PG specializations. It ranges between 2 to 3 years of full-time degree programs that are completely online and the certification are recognized by all the major organizations all over the world.

About Jain University Bangalore

JAIN (Deemed-to-be University) ranked among the top universities in India and considered a cerebral destination for students across the world with NAAC ‘A’ Accredited  in particular, University is  a hub for learning in every sense of the word. The University offers a conducive environment for learning, be it academically or through extracurricular activities. Known for its emphasis on education, entrepreneurship, research and sports, JAIN (Deemed-to-be University) has some of the best minds in the educational and research fields, and centers that inspire entrepreneurship and groundbreaking work to simplify and manage life better.
What makes the University different is its outlook towards life, its values and beliefs. Its ever-evolving and open-minded system and quest for continued success and resilience, has made it one of the top universities in India.

Programme Structure

Fee Structure

Total Fee

INR 160,000/-
Inclusive of all taxes

Fee Per Semester

INR ₹40,000/-
Inclusive of all taxes

No Cost EMI Available

  • Offering easy financing with no-cost EMI to help you effortlessly fund your education.

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